From Greenwashing to Genuine Change: Identifying Truly Sustainable Aesthetic Products in Britain
The Rise and Risks of Greenwashing in Britain’s Beauty IndustryIn recent years, the UK’s beauty and skincare market has seen an explosion of “green” and “eco-friendly” claims. Walking through the aisles of Boots or browsing online shops, I often find myself surrounded by lush packaging adorned with leaves, earthy tones, and buzzwords like “natural,” “organic,”…